Shop.org Annual Summit — Las Vegas, NV
Join search guru Stephan Spencer and usability and conversion expert Amy Africa in this fast-paced, no-holds-barred (they’ll be gentle if you’re in the audience!) critique-fest, where your and your colleagues’ retail sites are deconstructed in front of a live audience. Think Siskel and Roeper, but super-geeky, a little bit snarky, and fully hyped up on Red Bull.
Speakers:
Stephan Spencer, Founder & President, Netconcepts
Amy Africa, Chief Imagin-8-tion Officer, Eight By Eight
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Shop.org Annnual Summit — Las Vegas, NV
With SEO, strategy is important, but tactics are where the rubber meets the road. SEO is like microsurgery: you should only attempt it if you’re equipped with the proper techniques and tools. The devil really is in the details. A missed redirect, a misconfigured server directive, the lack of a critical tool, the wrong keywords in the wrong place or in the wrong order, and your rankings can tank. Learn how to herd the bots, track and measure the right things, identify and acquire the most valuable links, direct the flow of PageRank for maximum benefit, tune your templates and URLs, and more. Get ready, you’re going to be drinking from the firehose!
Speakers:
Stephan Spencer, Founder & President, Netconcepts
Ken Jurina, Founder and President, Epiar
Ian McAnerin, Founder and CEO, McAnerin International
Jenny Schlueter, Global Online Search Manager, Dell
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Search Engine Strategies — San Jose, CA
Are you in charge of marketing the website, yet have to deal with unfamiliar IT issues? How do you handle a mean IT department? Do you want to improve your relationship with your IT staff? This session provides clear advice and translates the geek-speak into real-life examples. Learn specific steps to analyze your website for potential search engine road blocks such as duplicate content penalties, canonicalization, circular navigation, and other technical horrors. We’ll help you identify potential problems and provide clear advice on how to approach your IT department with your request and an olive branch of peace.
Moderator:
Jeffrey Rohrs, Vice President, Marketing, ExactTarget
Speakers:
Matthew Bailey, President, SiteLogic
Andrea Bertone, Lynda.com
Chris Smith, Lead Strategist, Netconcepts
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SEOmoz Expert Training — Seattle, WA
This session covers what’s in the vertical search algorithms for local, images, news, shopping, etc. and how can you optimize content to reach the top of these results.
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Search Engine Strategies — San Jose, CA
Discover how search engines rely on link analysis as an important component for rank web pages. Learn also how to increase traffic to your site by building quality links in an appropriate manner.
Moderator:
Mike Grehan, Global KDM Officer, Acronym Media
Speakers:
Michael Gray, President, Atlas Web Service
Jeff Quipp, President & CEO, Search Engine People
PJ Fusco, Natural Search Director, Netconcepts
Jody Farmer, VP, Strategic Marketing, CreditCards.com
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SEOmoz Expert Training — Seattle, WA
When and how to effectively use the tools from Google Webmaster Central, Live Search Webmaster Center, and Yahoo Site Explorer.
Why Sitemaps shouldn’t be necessary (and why to sometimes use them anyway)
Speakers:
Rand Fishkin, CEO, SEOmoz
Stephan Spencer, Founder & President, Netconcepts
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SEOmoz Expert Training — Seattle, WA
The link and content structure of a website is critical to achieving full indexation and maximizing potential rankings. This session will cover specific strategies for link distribution, content organization, and controlling & flowing PageRank/link juice.
Speakers:
Rand Fishkin, CEO, SEOmoz
Stephan Spencer, Founder & President, Netconcepts
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Search Engine Strategies — San Jose, CA
This session will address how marketers utilize the long tail of the Internet and search engine marketing to identify and reach consumers who are interested in what a company has to offer, but don’t fit the traditional definition of the demographic audience. The end result is a more strategic, cost-effective search marketing campaign. We’ll discuss the “long tail approach” from a tactical standpoint, including strategies that fit the users of this emerging market, as well as examples of why this works in terms of increasing sales.
Highlights of the presentation include:
Moderator:
David Szetela, CEO, Clix Marketing
Speakers:
Mary Bowling, Senior SEO, Blizzard Internet Marketing, Inc.
Brock Purpura, CEO, Etology
Aaron Shear, Partner, Boost Search Marketing
Stephan Spencer, Founder & President, Netconcepts, LLC
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WordCamp — San Francisco, CA
From title tags to internal linking, from optional excerpts to rel=nofollow, this session covers the biggest search engine optimization mistakes WordPress bloggers make, and how to fix them.
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Stanford University Tech Briefings — Stanford, CA
During this rich presentation, spanning SEO (Search Engine Optimization) fundamentals as well as advanced tricks and tactics that only the elite SEO experts know, you’ll learn how to:
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